How do you get people to listen to your ideas? Jeff Dyer is a Professor of Strategy at Brigham Young University’s Marriott School and an adjunct professor at the Wharton School, and most recently the co-author of Innovation Capital. Discover the thought process behind persuading others to listen and sponsor your idea, the definition of an impression amplifier, and why you should consider implementing a ‘regret minimization framework.’
SocialYou don’t have to be Elon Musk or Jeff Bezos to get interest in your business idea. Learn more about Innovation Capital and how to get people to listen to you.
Book: Innovation Capital
Bio: Jeff Dyer is the Horace Beesley Distinguished Professor of Strategy at Brigham Young University’s Marriott School and an adjunct professor at the Wharton School, University of Pennsylvania. Dyer is a coauthor of The Innovator’s DNA (with Hal Gregersen and Clayton M. Christensen) and The Innovator’s Method (with Nathan Furr). He is widely published in Harvard Business Review, Forbes, and other business journals.