How can you get the highest quality results from your work? According to Cal Newport, author of Deep Work: Rules for Focused Success in a Distracted World, the answer is to prioritize work that requires your full concentration and skill, a.k.a. Deep Work. When you engage in Deep Work, you don’t just get things done, you get them done well. Find out his two steps to remove distractions and make Deep Work possible, and learn a better way to market your product in our busy, noisy world.
- “Shallow work will keep you from getting fired, deep work will get you promoted.” #focus
- What’s the best #marketing you can do for your product? Cal Newport shares his view on the #BLPodcast
Book: Deep Work: Rules for Focused Success in a Distracted World
Bio: Cal Newport is an Assistant Professor of Computer Science at Georgetown University, who specializes in the theory of distributed algorithms. He previously earned his Ph.D. from MIT in 2009 and graduated from Dartmouth College in 2004. In addition to studying the theoretical foundations of our digital age as a professor, Newport also writes about the impact of these technologies on the world of work. His most recent book, Deep Work (Grand Central, 2016), argues that focus is the new I.Q. in the knowledge economy, and that individuals who cultivate their ability to concentrate without distraction will thrive. On publication, Deep Work became an instant Wall Street Journal bestseller, and received praise in the New York Times Book Review, The Wall Street Journal, The Economist, and The Guardian.