Point B

A Short Guide to Leading a Big Change

By Peter Bregman

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Seventy percent of all corporate change efforts fail because people resist the change. Is this failure inevitable? Absolutely not. Resistance is a by-product of the way we try to change people, of flawed strategies for gaining buy-in. But there is another way. A way that will enable your change to succeed. That way is captured in this book. Peter Bregman captures the perfect balance between stories you will enjoy and tactics you can implement. Delightful to read, practical to use, it reveals the mindset, strategies, and steps that will enable you to lead people anywhere you need them to go – from point A to point B.



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