The Bregman Leadership Podcast
Episode 235

Ron Friedman

Decoding Greatness

Can you reverse-engineer and replicate the elements of success? Ron Friedman, award-winning psychologist and researcher, returns to the podcast to discuss his newest book Decoding Greatness. Discover some of the methodologies you can use to reverse-engineer examples of success, the importance of creating collections, and the power of “derivative with a twist.”


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Bio: RON FRIEDMAN, PHD, is an award-winning psychologist who has served on the faculty of the University of Rochester, Nazareth College, and Hobart and William Smith Colleges, and has consulted for political leaders, nonprofits, and many of the world’s most recognized brands. Popular accounts of his research have appeared on NPR and in major newspapers, including the New York Times, Washington Post, Boston Globe, Globe and Mail, and The Guardian, as well as magazines like the Harvard Business Review, Fast Company, and Psychology Today. Ron is the founder of ignite80, a learning and development company that translates research in neuroscience, human physiology, and behavioral economics into practical strategies that help working professionals become healthier, happier, and more productive. His first book, The Best Place to Work, was selected an Inc. Magazine’s Best Business Book of the Year.

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