What can you learn from con artists about becoming a better influencer? Maria Konnikova – a writer for the New Yorker – studied con artists for her new book The Confidence Game, and what she learned has already helped me. If you lead – or sell – you should listen to my conversation with her. What you’ll learn will not only help you lead and sell, it will help you know when you are being sold to. And it may just help you avoid the next con.
- “Stories are really powerful things, and it’s in our hands whether we use them for good or misuse them.”
- “When people are emotionally involved with you…their thinking changes.”
- “We have to take huge risks to be the people we want to be.”
Book: The Confidence Game
Bio: Maria is the New York Times-bestselling author of The Confidence Game (Viking/Penguin 2016) and Mastermind: How to Think Like Sherlock Holmes (Viking/Penguin, 2013). She is a contributing writer for The New Yorker, where she writes a regular column with a focus on psychology and culture, and is currently working on an assortment of non-fiction and fiction projects.